Have you ever wondered why products in supermarkets are placed where they are – if there is a reason why the milk and bread is always so far from the front entrance? Why they are placed on that certain shelf? If that special offer on household goods really is that special?
Then let me enlighten you! Retailers; especially supermarkets, have so many sneaky tricks up their sleeves that most of us are blissfully unaware of. There IS a very clever reason for essentials being placed so far away from the entrance and there is an even sneakier reason behind a products layout… Read more to find out why!
1. Misleading Burger Adverts
We’ve all seen those adverts where the food looks absolutely amazing, the ones where your mouth starts watering just at the mere sight of it… And then BAM!! You order what you think is a work of art, it arrives and you try to hide your disappointment as best you can, but nothing can really hide the disappointment of receiving a burger that looks like its been stood on and scraped up off the floor. This is a sneaky trick that most food places are guilty of.
2. Anti Advertising
We all remember the Volkswagon emissions scandal from a few years back – take a look at this advertisement. Those sneaky retailers are at it again – trying to use reverse psychology this time!
3. Overpricing – Sneaky Tricks!
This clever, but sneaky marketing trick fools most customers believe it or not! This tactic is used in restaurants along with other places too. Have you ever looked at a wine list and chosen the mid priced wine? This is what most people would do as it seems like they are getting a good deal. However, most things on that menu are already over priced so in actual fact you aren’t getting that good a deal!
Another of many sneaky tricks that retailers utilise. Make the leasing options look so attractive the customer will find it hard to refuse! Especially by making out that the more expensive option is the same price when leased, hmm.
5. Decoy Pricing
Most of us will always buy the middle coffee from the image on the right!
6. False Price Drops
I have seen this many a time, usually there is MASSIVE price drop sign to draw you in but if you look closely the item has only been reduced by a few pence!
7. Reverse Inflation
This is quite clear with many popular sweets and chocolates. Creme eggs, curly wurlys, even Snickers! No brand is safe from the size reduction scandal however the price remains the same and in some cases it even increases.
8. The Gruen Effect
The Gruen Effect is simple – create a perfectly safe environment that is always well lit, warm and comfortable, a place without windows and clocks (much like how a casino works). People will usually go into a light state of trance and forget what they were actually there for, when this happens people will buy on impulse and usually spend much more than originally planned.
9. Large Trolleys
When people use a shopping trolley as opposed to a basket, they spend on average 40% more. It’s great having all that extra space in your trolley for your shopping; not so great for your bank balance though!
10. Clever Product Layout
In any supermarket there is a very clever layout of products on the shelf. The top shelf is usually full of lesser known, cheaper brands while the middle shelf,which is on most peoples eye level, usually holds the more popular and expensive brands while the bottom shelf holds own brand products and child oriented products. It’s not just left to chance how supermarkets are laid out – it has all been meticulously thought through.
I hope you have enjoyed reading my blog, please do remember these sneaky retailer tricks when you are next out shopping!