How Content Is Read Online & How To Adapt Your Marketing Strategy

Content marketing is continuously evolving. Have you been making the mistake of sticking with the same methods and not adapting with updates? Good job you’ve come to the right place. We’ll help you keep up with the most recent changes to get your content marketing strategy ready for the upcoming months.

First, let’s focus on shaping your website and marketing strategy to the wants and needs of your visitors. Do you want to better understand their habits to provide them with a better user experience? Of course you do.

There is no denying the increased focus on content marketing as part of a digital strategy over the last few years. 2018 has been the year that more brands have realised the potential of branded content.  Even better, they’ve noticed how this can lead to a successful marketing strategy.

As content becomes a greater priority, there are also growing challenges on how to stand out with your content as a brand. The best way to solve this problem is to keep up with the trends in order to adapt your content marketing strategy when needed.

Adapt Your Content Marketing Strategy

Here is a quick rundown of what you will be learning, to improve the effectiveness of your content creating efforts.

The Average Attention Span Of Your Customers

The average attention span of a website user has dropped dramatically. It is now only 8 seconds compared to 12 seconds back in 2000. That means you have less than 8 seconds to convince your potential customer to remain on your website before you lose them.

What Information That Gets The Most Attention

Did you know that different parts of your website are more likely to be viewed than others. For example your user is likely to spend approximately 69% of their time viewing content on the left hand side of the page in comparison to viewing only 30 seconds on the right. This is predominantly because you read from the left – This statistic is often flipped in countries where the text is read from the right.

Similarly 80% of users will only read the content above the page fold line. only 20% of users will read the rest of your website – You need to encourage that activity.

Visitors Behaviour And Online Habits

Did you know that the longer a visitor is on your website directly correlates with the amount of people who return to your website at a later date? No, well you do now. Did you know Northerners have some really weird habits too?

How People Actually Read Content

Well, most of them don’t is the hard fact. What they do instead is read the title, the sub title and the image text – once they have done this they may or may not go on to read the rest of the content. Use eye catching images that don’t tell the whole story – make your consumers read your text, don’t quite lay it all out for them.  If you need images try this stock image site: Pexels

In the infographic below we share the stats & facts you need to know to give your marketing methods a big boost.

infographic showing statistics for a successful content marketing strategy

This informative infographic will give your content marketing strategy a well needed update.