Blog Posts and The Importance of SEO

The Importance Of SEO in Blog Posts

scrabble type wooden tiles spelling the word blog on top of a keyboard


If you have a blog, then chances are that you will already know the importance of SEO (search engine optimisation).

There are lots of ways to optimise your blog posts to ensure they are as search engine friendly as possible. Many bloggers often forget or they just don’t realise the importance of this, but by doing so, they aren’t receiving the optimum results that they’re looking for from their blog posts as they are so lacking in SEO.

Believe it or not; 60% of online businesses have a blog post – but the majority haven’t even updated theirs in the past year if not more – this is such an incredible waste of even having a blog post feature on your website!

So, listen up if you are wanting to improve your Google or other search engine ranking; the following tips will really help to improve your blogging journey and success. I have condensed it down into five helpful tips below.

search engine optimisation SEO written on a blackboard

1. Research Your Keyword.

This is essential for on page optimisation as the keyword is basically the focal point of your blog. You will probably end up naturally including keywords without even realising it as you write about your chosen topic on your blog. However, there are many tools and techniques for identifying keywords that are related to your blog post that you may not know about. For example, Google Adwords Keyword Tool and both offer fantastic tools that find keywords related to your topic and can even reveal which keywords and phrases and bringing traffic to competitor’s websites.

2. Utilise Your Keywords!

When you have chosen your relevant and important keywords, DO make sure that they are placed well in your blog post. Placing your keywords in the correct places will have optimum effect for the people viewing your blog and for the search engine `crawlers` that are indexing your content. Include keywords in the following areas: Title, headings and subheadings, introductory sentence, concluding paragraph, title tags and meta descriptions.

Important!! Do not go too overboard with the use of keywords as not only will this end up very irritating and repetitive for people that are reading your blog, it can also actually be damaging to your SEO, Google isn’t daft!

3. Images Are Important Too.

Don’t forget to include keywords in the file name of images (if they are relevant). It is also a good idea to use keywords in the alternate text field too, a short summary will do.

SEO search engine optimisation blog post infograph

4. Blog Subscription.

By offering your readers the chance to subscribe to your blog you are ensuring they always get instant access to your blog posts as soon as you have posted them. Include a well-placed RSS or feed subscription button so that your readers can easily see how to subscribe. They really will appreciate not having to check back to your site for new content (that is, if they enjoy reading your blog posts!)

5. Social Media.

Most people that have their own online blog will probably have their own social media page; be it Twitter, Facebook, P’interest etc… Using this platform to share your blog posts not only gives more people the opportunity to read your blog posts but it also increases exposure to other people that may not have seen or heard about your blog posts. For example; if you share your post onto social media and an existing follower likes/shares/comments on this then your blog post will then be visible in other people’s news feeds! Free marketing is never a bad thing.

an image of all different social media brands including facebook twitter linked in

I hope you make use of these simple yet effective SEO tips when thinking about your next blog post, by making use of these tips your Google ranking should improve which in turn increases your website and ultimately in increases customer conversion rates on your website!

Why not check out this great article on how to promote your business using Snapchat marketing?